Biography

Dennis Kennedy is a community and thought leader, specializing in encouraging others to reach their full potential. Through his own struggles and experiences, Dennis is able to speak on many different topics pertaining to what it takes to make it in business, how to be an active member of your community, and promoting diversity and inclusion. Dennis has built his own personal brand by associating his name with integrity, honesty, and the drive to shape positive change in the community.

Information

CreatingYourSignificance™ (CYS) is a dynamic mentoring opportunity on personal branding offered by Dennis Kennedy. Personal branding is the concept of marketing yourself as a brand. Popular companies like Nike, Coca-Cola, and Ford all market themselves as brands to the point where people need only mention the name or see the logo and know instantly what the product is and, more importantly, what the product means to them; integrity, quality, taste, or on the negative side, poor quality, poor customer service, etc. Personal branding seeks to develop a brand called You, one in which the mere mention of your name will evoke in the minds of others a set of qualities. In an age of quick information and limited employment, you will want to stand out from the herd and be seen by employers. CreatingYourSignificance™ (CYS) can do this for you.

Brand Radius™

Who are you? Those three words seem to pose a fairly simple question, but they evoke a much deeper response. Who you are is your brand, or better yet, your Brand Radius™. Your Brand Radius is what emcompasses your brand, it is who knows you and is impacted by you – it is your sphere of influence. Here you will learn how to expand your brand radius and network, as well as increase your brand awareness and expand your influence. An increase in your Brand Radius™ will lead to an increase in your bottom line.

Book - CreatingYourSignificance™ (CYS)

I’m proud to present my first book, CreatingYourSignificance™ (CYS), my comprehensive guide to self-branding. I wrote CreatingYourSiginificance™ to give individuals the tools and information necessary to build a brand called You. Standing out from the crowd is important when finding a job, building a career or starting your own business. Having a personal brand is one of the best ways to get noticed.

With CreatingYourSignificance™ (CYS), you will be able to unearth your brand and give it life which will give you the competitive edge necessary to accomplish your professional goals. An increase in your Brand Radius™ will lead to an increase in your bottom line.

Book - CreatingYourSignificance™ (CYS) for Your Business

Creating Your Significance For Your Business is a book that explains developing a well propositioned and valuable brand for your audience. Creating a brand can be fun and exhilarating, but without strategy and proposition, does the brand have significance? Without a vision there is no plan and without a plan you can not solve problems that arise. What Apple, Uber, and Amazon all did successfully is that they created a brand that consumers love. These consumers don't just love the brands behind these companies, they love the convenience that the business provides. Executing a well developed plan leads to significance which generates ongoing brand awareness. Let's learn more about how to strategically create a well propositioned brand that will bring value to clients or consumers.

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Workshop

Brand Radius™
December 1, 2021
9:00-11:30 AM CST

Join Dennis Kennedy as he provides his thoughts on how personal branding becomes the concept of marketing yourself as a brand. You will learn how popular companies like Nike, Coca-Cola, and Ford all market themselves as brands to the point where people need only mention the name or see the logo and know instantly what the product is and, more importantly, what the product means to them; integrity, quality, taste, or on the negative side, poor quality, poor customer service, etc. Personal branding seeks to develop a brand called You, one in which the mere mention of your name will evoke in the minds of others a set of qualities. In an age of quick information and limited employment, you will want to stand out from the herd and be seen by employers. Join us as we discover how to create our own personal brand with Dennis Kennedy. This is a workshop you will not want to miss!

Creating & Sustaining Your Significance™
December 1, 2023
9:00-11:30 AM CST

It is not sufficient just to create significance. The question becomes how do you sustain significance in an ever-changing world. This workshop will focus on not only building your brand but also sustaining your brand. What are the necessary steps to stay relevant?

Schedule

Contact

To schedule a mentoring session with Dennis, contact him at: dennis.kennedy@denniskennedy.org